Most probably you had searched something on Google and you may have gotten some organic results as well paid results. Right?
But, why do people run ads on search engines?
In this article, You’ll get to know how search engine marketing is a great source to get more leads for a small as well as for big business.
So, let’s start.
What Is Search Engine Marketing?
Search engine marketing is a part of digital marketing in which a business can be promoted through paid search advertising. Advertisers bid on keywords that users search on search engines like Google, Bing, etc to find relevant products or services.
These ads are also known as pay-per-click with different format’s availability. Paid Search Advertising or SEM in Digital Marketing is an efficient and quickest technique to grow a business.
Why Do You Need Search Engine Marketing?
As a business owner seeing your business in a growing stage is really an amazing feeling. In this digital era, your online reputation is very important because most of your potential customers use the internet.
So, you have to be on the internet with an appealing business website. But, just the creation of a great structured website with useful content won’t get you the customers.
The next step is to market your website or content to get visitors to your website. The most trusted and quickest way is search engine marketing.
You can grow your business in months or in days through this online marketing technique. Other digital marketing techniques are also useful but they also need efforts to give you desired results.
Whereas SEM requires money as well as skills to convert a customer into sales.
Pros And Cons Of Search Engine Marketing
Search engine marketing can help you to target the most convertible audience but there are some pros and cons of this technique.
Let’s take a look at them…
Micro Targeting:- No matter which industry you belong to. You can find your targeted audience and market your brand to them via SEM.
Quick Results:- You don’t need to wait for months or years to see the effective results. If you do everything properly then definitely you’ll get amazing visible results through SEM.
Skills Required:- Setting up a cost-efficient campaign according to your goals isn’t an easy task. You need to hire a skilled specialist or to learn everything on your own to get maximum output.
High Budget:- In some industries, CPC (cost-per-click) or PPC (pay-per-click) goes more than expected. So, small businesses can’t bear that much cost in initial days to kick start their businesses.
Keyword Research For SEM (Paid Search Advertising)
Researching relevant keywords to your business with good search volume is important in search engine marketing.
If your keywords have a very low search volume then you may face a problem regarding your ad campaign serving.
If you’re running ads on Google then you should use the keyword planner tool of Google ads to see how much search volume and bids are getting your keywords in the market.
SEO vs SEM
SEO or search engine optimization is all about making a website search engine friendly to get higher ranking in SERP (search engine result page) and more targeted traffic to your website.
SEO may take months or years to show strong visible results.
Whereas, search engine marketing requires funds to show your website above or under organic results to get targeted traffic to your website.
Paid search advertising can show results in a month or even a week.
Trending Platforms For SEM
The two leading giants in search engine marketing are mentioned below:-
- Google:- Google is the biggest search engine in the world. Online users with different behaviors and demographics are available on it from all over the world.
- Bing:- Bing is the second biggest search engine in the world owned by Microsoft. Most of the traffic on this search engine is from the US.
Many business owners are expanding their businesses through SEM. But, for some small businesses, SEM is not the first preference.
In short, we can say that search engine marketing is a really efficacious digital marketing technique by which you can grow your business with rocket speed. But, this is not a preference for every business, especially small businesses.