What Is Social Media Marketing?
Social media marketing refers to promoting your brand, product or service on any social media platform through online content and by paying to social platforms to achieve goals.
This is a great technique to target people who have engaging behavior online and potentially can buy your product or service.
Why Do You Need Social Media Marketing?
Reaching to the exact audience type can help you to grow your business fast. As a growing business, you can’t rely on one traffic channel like Search engines or email marketing.
Targeting multiple traffic channels to maintain your business growth speed is important.
So, social media platforms are other active channels that facilitate you to find your targeted audience through paid advertisements.
How To Create A Social Media Marketing Strategy?
Social media marketing strategy depends upon some factors which are mentioned below:-
Your Goals:- Deciding your goals is the primary task to accomplish. Whether your motive is to get leads, sales, brand awareness or anything else, you have to be clear with your goals.
Your Targeted Audience:- Who is your targeted audience or we can call it a buyer’s persona. If you know your targeted audience, then this is the second step that you have completed.
For example: If you want to sell eyeliner then you can sell it to the female audience with an age of around 16 to 48 years old. You can’t target men here. Right? That’s what is called a buyer’s persona.
Content Format:- What type of content will work the best in your industry. Let’s take the same example, if you want to sell eyeliner then the video content will work the best.
Because you are showing the process to use it as well as the results that a customer will get after using it.
Social Platform:- Every social platform has its own unique audience with different demographics and behavior. Choosing the right platform to get maximum output is really important in your strategy.
Budget:- Categorizing and distribution of funds should be well calculated for efficient use of your money. The budget is a major factor in the successful social media marketing strategy.
5 Best Platforms For Social Media Marketing
Youtube:- Videos are the best way to hook your audience and to make a deep impression in the mind of your customers.
YouTube is the second-largest search engine in the world with 2 billion + active users. Every minute 500+ hours of videos are uploaded to YouTube. This is the best platform for video marketing.
Facebook:- Facebook is another great platform where you get an affinity audience. You can target your potential customers on the basis of their behavior, demographics, and interests.
Instagram:- If you want to market your brand through images and videos. And, if fashion is the interest of your targeted audience then Instagram is the platform that should be in your social media marketing strategy.
Pinterest:- Another image-based social platform is Pinterest. You can get tons of nofollow backlinks from Pinterest by simply posting graphics and images.
Also, you can drive traffic to your website without any paid advertisement on Pinterest because it allows you to add a link in every image.
Linkedin:- In your strategy, if targeting people from the corporate industry is important then you should go for Linkedin.